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A Closed Environment is one that the Wi-Fi owner (Publisher) closes to “outside” advertisers such as those that come from global ad exchanges or other venues. Only local tenants or advertisers that are approved by the publisher Wi-Fi owner (Publisher) are able to target the venue’s WiFi.
The Wi-Fi owner (Publisher) of a Closed Environment is then able to totally control the pricing of their impressions. Sold in units of a thousand impressions, or CPM, this gives the Wi-Fi owner (Publisher) maximum pricing control. In the SOCIFI system this pricing control is called "Preferred Deals" and means that all advertisers must meet the minimum price set by the Wi-Fi owner (Publisher).
Maximizing the yield
The SOCIFI platform uses Real Time Bidding (RTB) to ensure that the optimum price is achieved for the Wi-Fi owner's (Publisher’s) impressions. This technology is always on and SOCIFI does not charge extra for it.
This technology is particularly powerful for those Publishers (Wi-Fi owners) whose inventory of impressions is in high demand. For those who have 100% fill rate, the RTB technology can dramatically enhance revenues.
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