What API is and Why to use API

What is API and why is it important to use.


API = Application Programming Interface

What is an API?

An API is a software-to-software interface, not a user interface. With APIs, applications talk to each other without any user knowledge or intervention. APIs allow a software application to communicate with a remote application over the Internet through a series of calls.

The API is, by definition, an interface, something that defines the way in which two entities communicate. The API itself is a chunk of software code written as a series of XML messages. Each XML message corresponds to a different function of the remote service.

Need to save time managing your Wi-Fi networks, visitors, and campaigns? See how SOCIFI API can increase your efficiency and help you engage with your audience. Read more about our Core API 1.0.

How can you use our API?

There are unlimited ways how to use our API. Let's mention just a few of them:

  • Connect your CRM (Like Salesforce.com) with SOCIFI to automatically sync all the data about the visitors
  • Connect your DirectMail solution (like MailChimp) to manage all visitor's email addresses hassle-free
  • Connect your Presence Analytics solution to track the users during to improve the heat maps
  • Connect your Media Planning Tools to keep track with your customers' campaigns
  • Connect your Monitoring & Alerting system to get notified about the increase or decline of the traffic on your access points
  • And more 

What if we say that you can know that your visitor called Katie Smith, aged 27 living in New York City comes to your shopping mall for second time in this week, spend 6 minutes on the first floor, then went to the Marcy’s for 40 minutes and then went to the food court. Sounds like a music to your ears? This can be done with SOCIFI. Don’t hesitate and get more than this in real-time via API.